Fedrigoni's “Card Nature & Highline” cross-media campaign
Fedrigoni's “Card Nature & Highline” cross-media campaign dedicated to the world of white board packaging has won the German Brand Award. This award focuses on companies that manage their brand communication with outstanding success.
The competition takes into consideration all aspects of modern brand management. Fedrigoni was assessed in the “Excellence in Brand Strategy, Management and Creation, Brand Creation” category. The new range was inspired by a variety of shades, weights and creative surfaces ideal for multiple applications. A visual book finds room even in e-mail marketing areas and online social media applications, printing, advertising, VIP events and the AT HOME - "SNOW & SPORT" brochure.